TWS earphones

  • TWS earphone shipments climbed rapidly and continued to grow in 2020

    With the improvement of performance and the improvement of user experience, more and more TWS earphones are recognized by users, and the shipment volume continues to accelerate, showing explosive growth. According to Counterpoint statistics, the global shipment of TWS headsets was 9.18 million in 2016, mainly contributed by the first generation of AirPods; with the subsequent iteration of AirPods new products and the entry of non-A companies into the market, the growth rate of TWS headset shipments continued to expand, 2017-2019 Shipments were 20 million, 46 million, and 129 million units, corresponding to 118%, 130%, and 179% of YOY. It has achieved more than doubled strong growth for three consecutive years. In terms of quarterly data, shipments of Q1-Q4 TWS headsets in 2019 were 17.5 million, 27 million, 33 million, and 51 million units, respectively, showing a quarter-to-quarter acceleration.  
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  • TWS earphones enter a real explosion period in 2020, with a market capacity of up to 26 billion US dollars

    Although Apple began strategically implementing a “low-price” policy on iPhones this year to attract users, but in any case, Apple’s generation of iPhones is destined not to be seen by consumers, and Apple’s new mobile phone performance has been average for three consecutive years. The sales volume only declined and there was no sign of increase. However, compared with the lack of innovation in Apple's mobile phones, Apple's technology and market breakthroughs in smart watches and smart headphones have once again become the vane of the industry's progress. Unlike the Android camp copying Apple's smart watches in the entire market, it is already equivalent to a judgment failure. Apple's smart headphones AirPods are released later than Apple Watch. The Android camp is still in the process of stepping up copy expansion. Before the concept has been hyped, There is still a lot of room for development. In fact, in order to make Apple’s AirPods effect market easier to copy, the industry has also proposed a new term called TWS (True Wireless Stereo) true wireless Bluetooth headset, to distinguish the industry from the ordinary Bluetooth headset that has not been on fire for 10 years. Since the day when mobile phones support Bluetooth, wireless Bluetooth headsets have almost become an accessory of mobile phones. At that time, the Bluetooth headset was actually a direct copy of the principle of the Bluetooth car of high-end cars. Most of the functions of the Bluetooth headset at that time were mainly for those owners who did not have a Bluetooth car. It wasn't until Nokia made the voice broadcast function popular that Bluetooth headsets became a relatively fashionable mobile phone accessory. High-end Bluetooth headsets were originally gaming headsets. In order to get rid of the shackles of data cables, some manufacturers only introduced Bluetooth stereo data transmission with the miniaturization of the rechargeable battery of the smartphones under supervision. A wireless Bluetooth headset that is transferred to a two-channel speaker via a data cable. When Apple developed smart headphones, in fact, wireless Bluetooth headsets have already appeared in the industry, but in order to…
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