The Android camp's TWS penetration rate is only 2%, and there is considerable room for growth

From the perspective of market space, we expect that in 2020, the global iPhone stock will exceed 1 billion. AirPods' total shipments from 2017 to 2019 are approximately 110 million units. Therefore, the current AirPods product penetration rate is about 11%.

At the same time, according to Ericsson statistics, there are currently 5.6 billion smart phone subscribers in the global market, and the total installed capacity of Android phones except iPhone is about 4.6 billion. The total shipment of non-A company's TWS earphones in 2017-2019 is about 90 million units, so the current penetration rate of Android phones is about 2%. In contrast, the Android market has a larger user base, and TWS headsets also have broader room for growth.

Looking forward to 2020, although the epidemic will affect the market's consumption power to a certain extent, TWS earphones represented by AirPods will continue to be heavy. We expect AirPods to ship between 90 million and 100 million units throughout the year. In the case of, the penetration rate increased to 20%. The total shipment of non-A-series TWS earphones is expected to be 120 million units, corresponding to a penetration rate of approximately 10% for newly added Android smartphones. The overall penetration rate reaches 5%, and there is still considerable market space.


Post time: 2020-07-28
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